New digital platforms are changing the way consumers access information and entertainment. The rise in streaming services brings opportunities, as well as disruptions to traditional and new media. From small local media brands to global media conglomerates, your Salesforce® platform can help you understand and reach audiences, monetize ads and content, as well as innovate key business processes.
Navigating between a legacy CMS, Ad Sales & Insertion platform and other disparate systems is time-consuming and expensive. Publishers seeking to nimbly navigate the media market through partnerships, mergers and divestitures can miss the opportunity presented though an inability to manage change.
Winning the war on customers' attention requires reaching audiences, monetizing ads and content, as well as innovating key business processes. Our experts can design and implement a unified industry-specific solution to stand out in the noisy media environment and navigate ongoing disruptions.
Fragmentation between audiences, ad inventory, and data can cause data discrepancies slows the sales process and leads to order leakage. Future sales opportunities are lost without timely and accurate reports.
Delivering new monetization strategies including freemium, paywalls, e-learning, events, and merchandise is not always possible and can take time. This required managing a collection of one-time and reoccurring payments, through multiple currencies in the same platform while still provide accurate revenue forecast.
Collaborating across departments and between multiple partners is crucial for business functionality. Whether that is delivering a consistent schedule of content to delight your audience no matter what context, device, or platform they are using or ensuring a reliable revenue.
Customers and regulators demand the highest level of data security and privacy. Maintaining customer trust is crucial for loyalty and long-term customer relationships. This ranges from tracking GDPR preferences to capturing financial data securely.
Empower your staff to give highly personalised advice in a timely manner across communication channels, by truly understanding your customers through integration with Einstein® analytics. Track and share interactions to effectively manage the support and sales processes.
Break through the noise with personalized content and targeted marketing campaigns that leverage the audience data in your Salesforce platform. Use the power of Marketing Cloud® to provide complex, multi-channel nurturing journeys that speak to each customer heart. Connect Einstein AI automatically optimize campaigns.
Reduce order leakage by provide a holistic, sales process so advertisers can talk to one person to reach their target audience across multiple diverse media brands. Implement a scalable integration strategy, utilising middleware such as Mulesoft or Jitterbit, to enable customer master data and live spot inventory for efficient and viable quotes.
No matter the monetization strategy you have or move to, your Salesforce solution can be configured to support it. We can configure media-specific solutions, through Salesforce Billing and Vlocity solutions, which enable both one-time payments as well as subscriptions with reoccurring payments with multiple currencies, pricing catalogs and customer discounts.
Facilitate collaboration with content producers, partners and advertisers through a custom portal powered by Experience Cloud. Whether you wish to manage the content pipeline, enable advertiser sales, or unify communication, we can configure a solution.
Salesforce follows best practices for a data processor and provides you with useful tools to stay GDPR compliant, by capturing personal preferences. Through user profile settings access to personal financial data can be restricted and maintained even when connected to one of our trusted accounting solution partners.
We’ve helped Media companies around the world optimise their customer service, drive loyalty and engagement by connecting sales, service and marketing solutions. Learn more about our most recent projects.
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